In the wake of the January 25th revolution, the octogenarian Egyptian Muslim Brotherhood (the MB or Ikhwan) had their first opportunity in their history to access the heart of the Egyptian political body. They successfully gained a majority in both chambers, and managed to put the head of their political arm (the Freedom and Justice Party) on the throne of Egypt as the first civilian president in Egypt’s history. A few months later, after a short-lived rule, history rapidly turned against them. In the aftermath of the military coup of 3 July 2013, the MB has been falling into the abyss. The likes of which it has never experienced since the foundation of the organization in 1928. On personal observations through two visits to the Rab’a square on the 2nd and 3rd of July 2013, what happened transcended its devastating immediate impact to prove consequential for the movement’s future.