Narratives matter in politics, and the narratives of the powerful tend to reinforce their international supremacy. Barack Obama’s latest contribution to the American presidential memoir genre will likely carry significance beyond a truthhood-falsity barometer we have grown accustomed to use with the epithets, statements, and Tweets of the sitting President Donald Trump that can tend to lean towards ‘fake news.’ Certainly, the commercial value of the 700-odd page tome, reportedly worth tens of millions of dollars combined with his wife Michelle Obama’s own memoir, Becoming, released last year, is striking. (Like–and unlike–the Clintons before them, the Obamas have become a brand.) Beyond the capitalist beneficence, however, any staying power of A Promised Land, including whatever controversy it generates, rests on the story spun by the 44th president. What does he narrate about his political career, about the world of America and America in the world—especially the Middle East?